FlyBuys has a strong New Zealand focus and reaches into 80% of New Zealand households. As well as generating sales, being listed on FlyBuys Extra (www.flybuys.co.nz/extras) also creates great brands association as Flybuys is a well-known, popular, and trusted Kiwi brand.
FlyBuys Extra is not just for brands setup to earn FlyBuys points. By offering a member-only deal, there is still a clear benefit to the consumer and (by removing points from the mix) this opens FlyBuys Extra to far more brands.
With approximately 2.5 million members and 500,000 subscribers to the monthly Flybuys Extra newsletter, the opportunities of working with Flybuys are great. Plus, the consumer benefits too (by getting a special deal) so it really is a win-win situation for all parties. So how exactly does S.L.I.C.E Digital fit in to this?
S.L.I.C.E Digital is an affiliate marketing network based in Auckland who provide tracking and reporting for brands operating an affiliate program. An affiliate program is when a brand allows third parties (affiliates) to earn commission on sales the affiliate has helped initiate. The network (S.L.I.C.E Digital) looks after recording these sales, and assigning the relevant commission.
So what does the FlyBuys collaboration mean for the affiliate sector in New Zealand. Well, frankly its great news! The affiliate sector in New Zealand is still a young industry (especially when compared to other regions of the world), so the adoption of the affiliate channel by FlyBuys is a great endorsement of the sector.
With Covid-19, online shopping has grown fast in New Zealand in the last few years, so the timing of the Flybuys Extra launch has coincided with an uptake in online shopping. Consumers are also growing more price-savvy online as online shopping becomes a regular part of daily life.
CEO of S.L.I.CE. Digital - Gavin Male commented “affiliate programs are great for brands. The brand has the certainty that it will only be paying-out for sales, so it's a smart method to use”. In New Zealand the costs of setting up an affiliate program is lower than places like the US, and this is due to market size and population size of New Zealand.
For many years affiliate marketing was difficult in New Zealand – in part due to the lack of networks covering this region. S.L.I.C.E Digital was established in 2015, and has the accolade of being the first affilliate network with an office in New Zealand.
An Affiliate Manager at S.L.I.CE Digital – Greig Brash mentioned ”with big names such as FlyBuys having entered the affiliate sector, this will likely mean an uptake in brands looking into getting an affiliate program. The more brands that have affiliate programs, the more attractive it is for affiliates to focus on the New Zealand market.”
** If you are a brand that is considering an affiliate program in New Zealand (or wanting to get listed on Flybuys Extra), please feel free to Get in Touch HERE! **
updated 2 years ago
